GMT™: Innovation and Hospitality in the Territories
The GMT™ (Territorial Marketing Group) is an innovative model and methodology designed to transform areas, especially inland and less populated ones, into year-round hospitable communities. In an era where over 70% of Italian municipalities have fewer than 5,000 inhabitants and face problems of depopulation and reduction of essential services, the GMT™ stands as a fundamental solution to revitalize and enhance these territories.
What is the GMT™?
The GMT™ represents a systemic approach to territorial hospitality, applying an organized operational model and a specific methodology, the GMT™ Format, to "form" and "activate" truly welcoming communities. This process is supported by the Territorial Tourism Coordinator™ (CTT™), a professional trained to act as an essential link between local administrators and the community, offering significant added value for tour operators and travel agencies.
Objectives and Vision of the GMT™
- Creation of Hospitable Communities: Through the training of local communities, the GMT™ aims to make every territory more competitive and welcoming.
- Development of Local Skills: Through the Temporary Management approach, the GMT™ equips communities with professional skills often lacking in small municipalities, overcoming major critical issues.
- Promotion of a Culture of Hospitality: Unlike pure tourism, the GMT™ emphasizes the creation of a culture of hospitality as a foundation upon which to build successful tourism services.
The Role of the Territorial Tourism Coordinator™
The CTT™ is a cultural innovator and a facilitator who helps integrate vision and services, preparing the territory for effective and coherent promotion. This professional is crucial for the success of the GMT™ model, serving as a bridge between the theory of hospitality and its effective practice in the field.
"Before thinking about promoting a territory/destination, it is necessary to have created the cultural conditions, services, and proposals, and to have shared a vision and a management model, which can then be given visibility.
Building a Culture of Hospitality – which does not coincide with Tourism but is its prerequisite – means addressing fragmentation and facilitating forms of inter-territorial cooperation, a cultural change that can only occur through a participatory approach."
– Andrea Succi – (creator of the GMT™ Format)
The GMT™ Ecosystem
The Ecosystem of Territorial Tourism Coordinators™ is active in various Italian regions and is expanding into international areas such as Patagonia in Argentina, demonstrating the effectiveness and adaptability of the GMT™ model to diverse contexts. The GMT™ therefore not only improves the tourist experience but also renews the entire cultural and social fabric of the territories involved, ensuring that hospitality practices become the beating heart of community life and sustainable growth.
Become a Territorial Tourism Coordinator™
A Key Role in the Development of Community Tourism
Are you interested in taking on an important role in the sustainable tourism sector?
Becoming a Territorial Tourism Coordinator™ offers you the opportunity to be at the forefront of developing and promoting responsible tourism in your area.
Through training and support, you will be able to acquire the necessary skills to lead innovative and sustainable projects for your community.Become a Territorial Tourism Coordinator" "
Are you a business or an organization that wants to make a difference?
Joining our hospitable community means actively contributing to the quality of hospitality and the tourism success of the Halaesa-Nebrodi territory.