People of Halaesa Nebrodi: Chiara Dimaggio and her Domus Immobiliare Real estate Sicilia
Real estate agent and a dynamic, effective ambassador for the land: Chiara Dimaggio
Riccardo Zingone 16/01/2026 0
People of Halaesa Nebrodi: Chiara Dimaggio and her Domus Immobiliare
Face to face with Chiara Dimaggio, a young and brilliant real estate agent operating in the territory of Halaesa Nebrodi.
Through her agency, Domus Immobiliare, she is fulfilling her lifelong dream: making the people she meets happy by sharing her contagious smile with them. One of her slogans says: "Life takes you to unexpected places, Love brings you Home," and Chiara, interpreting this mission with exceptional enthusiasm, has found homes for many people — both Italian and foreign — to whom, above all else, she introduced the territory, its soul, and the people who live there, adding extraordinary value to her delicate and vital work.
Chiara, what is a real estate agent doing in a local tourism marketing group?
At first glance, the role of a real estate agent within a tourism-oriented territorial marketing group might seem distant. In reality, it is not at all. The presence of a real estate agent in a territorial marketing group is not a mere formality: it is an added value. I am firmly convinced that when a town grows, all the businesses connected to it grow as well.
The core objective of GMT™ Halaesa Nebrodi is the promotion of the Halaesa Valley territory, and on this front, the group is doing an excellent job. Such extensive promotion can only bring benefits to a business like mine, which for years has invested time, energy, and passion into enhancing the value of the territory.
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Yours is a young journey, yet rich with experience in the real estate sector.
My business is young, just as I am. I opened my real estate agency at only 22 years old. I remember with pleasure what pushed me to embark on this adventure. I was preparing my last three subjects for my bachelor's degree when, in a moment of high stress, I decided to change direction. It was thanks to a reflection shared by my father that I chose to attend the real estate agent course.
From there, a world opened up: my world. I became licensed for the profession, earned a bachelor's degree in Political Science and International Relations, and subsequently a master's degree in Public Administration. Today, those degrees are hanging on the wall, because the passion for my work took over and grows day by day. If I am who I am today, I owe it to the professionalism and dedication with which I perform this job. For almost 11 years, I have been making people's dreams come true, and I hope to continue doing so for many years to come.
What role do you play in GMT Halaesa Nebrodi: can you give an assessment and what are the future prospects?
I immediately embraced the GMT™ Halaesa Nebrodi project and the ideas of its creator, Andrea Succi. From the very first meeting, I was struck by his spirit, his determination, and his desire to provide a concrete contribution.
The GMT™ operates in a territory that unfortunately has experienced significant depopulation and economic regression in recent years. However, the group is made up of young entrepreneurs and professionals who deeply believe in the potential of the place where they live. In these two years, through the launch of the website, participation in the recent BTE in Palermo, constant social media promotion, and the creation of travel packages, the GMT™ has helped to make the territory known and achieve its main goal: to grow and improve the entire Nebro-Alesino district.
Will we succeed? Yes, I am certain of it. Can we do more? Absolutely. We can and must always improve, but we have all the skills to do it.
Social media and real estate: putting your face out there pays off.
The growth of my business has been strongly influenced by a constant and effective presence on social media. I say it and I will always repeat it: today, social media is decisive for the growth and image of a business. Once, newspapers were used; today everything passes through social networks, and I have fully embraced this change.
Through videos, I tell the story of the properties, but often also the stories of those who lived in them. I talk about the territory, with particular attention to Tusa, my grandparents' village, the place of my childhood and my heart. Thanks to this work — and I take credit for it — real estate transactions in the municipality of Tusa have increased exponentially, and today the village is known internationally. Putting your face out there is fundamental: people want to know who they are trusting. A logo creates distance; I, instead, build relationships based on trust, friendship, and respect.
What do you expect from the territory and what can be improved?
One of my greatest desires is to see the small villages flourish again. I imagine towns full of life, people, businesses, and lively venues. I wish that even those who live there daily would take an extra step to promote, beautify, and enhance them. I hope that local administrations can intervene with small improvements that, over time, could make a big difference.
I am very confident and, above all, proactive. Who knows, maybe our group, by joining forces, will manage to take giant leaps and surprise the territory around us. I invite anyone who wants to contribute to the growth of the territory to join the Territorial Marketing Group: together we can do great things.
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Riccardo Zingone 12/07/2025
Tourism in Inner Areas: A Value to Be Given Meaning
Inner Areas: Italy's True Beating Heart
For several decades, the so-called Inner Areas have been a priority on the political agenda and, by reflection, in the economic and social strategies of Italian regions. Long identified as the Achilles' heel of the national nervous system, Inner Areas, geographically distant from large urban agglomerations and peripheral in terms of access to essential services like healthcare, education, and mobility, nonetheless continue to host a significant portion of the Italian population. According to a recent 2024
We're talking about the Italy of villages rich in history, culture, and traditions, populated by people with ancient wisdom, heirs to an extraordinary tangible and intangible culture. These places boast countless beauties to discover among pristine mountains and seas, local stone constructions and red tiled roofs, interwoven with ancient alleys and small squares where time seems to stand still. These villages are special places, designed to live in symbiosis with their surrounding environment. They are extraordinary settings that offer a genuine identity, where every step forward seems to powerfully transport us back in time, in a virtuous loop that appears endless. At the same time, however, these places are symbols of fragility: often marginal and marginalized, far from essential services, and thus subjected to the relentless scythe of depopulation and economic and social impoverishment.
This phenomenon has not spared the western edge of the Nebrodi area, comprising the Municipalities of Mistretta, Santo Stefano di Camastra, Reitano, Castel di Lucio, Pettineo, Tusa, and Motta d’Affermo, as evidenced by data collected between 2002 and 2022 (ISTAT). The unforgiving numbers tell us that this area experienced an average population decrease of -17%, with peaks of -30%, in terms of resident population.
It's well-known that, precisely because of the characteristics described above, Inner Areas have, in recent years, attracted the interest of numerous tourists drawn to slow, immersive, and experiential tourism. This has created the conditions for a regenerative process within the villages themselves, but given the fragile context in which it could develop, it requires careful and targeted governance and organizational structuring.
The Culture of Hospitality: A Prerequisite for Tourism
"The culture of Hospitality does not coincide with tourism, but it is its prerequisite." (Andrea Succi)
In this direction, an innovative organizational model has developed over the years, already successfully applied in various regions of Italy, and which, in 2024, landed in Sicily. We are talking about the GMT™ (Territorial Marketing Group) format and the new figure of the CTT™ (Territorial Tourism Coordinator). The project stems from the decennial work of Dr. Andrea Succi, founder of the
The GMT™ Halaesa Nebrodi and Regional Applicability of the Model
Based on these premises, in January 2024, the GMT™ Halaesa Nebrodi was launched in Sicily, coordinated by me in my role as CTT™. It encompasses the Municipalities of Santo Stefano di Camastra, Reitano, Mistretta, Tusa, Pettineo, Castel di Lucio, and Motta d’Affermo.
Nestled between the western edge of the Nebrodi Park and the eastern edge of the Madonie, the Halaesa-Nebrodi area represents a unique blend of history, art, traditions, culture, geo- and biodiversity, in an exceptional symbiosis of sea, hills, and mountains. Undoubtedly, Halaesa Nebrodi has all the credentials to become an authentic Tourist Destination. With this objective, thanks to the synergy with over twenty economic operators, it is approaching a role and identity in professional tourism as a bearer and guardian of immense tangible and intangible knowledge, exemplified by the Ceramics of Santo Stefano di Camastra, the millennia-old history of Mistretta, the archaeological excavations of Halaesa Arconidea, the secular olive trees of Pettineo, the traditions linked to rural civilization, agri-food products, and the
Cultural Regeneration as a Starting Point
The seven Municipalities are thus represented in their singularities and specificities but integrated into a broader and shared context, in the conviction that cohesion and interaction between Municipalities can lay the foundations for the cultural, social, and economic regeneration of individual realities. Halaesa-Nebrodi, thanks to the pristine beauty of its characteristic villages and their inhabitants, has long been a tourist destination. However, in our project, we intend to propose this special place as an authentic Tourist Destination, coining and strengthening a brand that arises, almost naturally, from the synergy between different communities, and which, precisely in diversity, demonstrates its strength and conveys its great attractiveness. According to this model, local identities ("campanili") should not be demolished but reinforced and instead pooled into a broader and shared project. Communities and administrators are therefore called to dialogue, interaction, and sharing to chart a new regenerative path that can counteract the social and economic decline that we all have a duty to oppose, each with our own role and expertise.
The Role of Institutions
With a view to developing a shared project, the seven administrators were asked to approve an Action Plan that can lay solid foundations for territorial tourism planning through valuable and indispensable work in study, training, awareness-raising, consultancy, and support for operators and public administration. The GMT™ model, by its nature replicable and scalable, was presented in Nicosia during an interesting workshop, sparking the interest of administrators, economic operators, associations, and the
Halaesa Nebrodi 24/06/2025
In Pettineo, Andrea Buglisi's street art meets sport and inclusion
In the heart of Pettineo, a work comes to life that unites beauty, social commitment, and youth participation. Thanks to the Associazione Dialogos, which actively operates in the area with the aim of promoting culture and involving new generations, a monumental mural has been created as part of the project financed by the PNRR "Attractiveness of Villages," included in the broader program "Coast and Alesine Valleys: an itinerary to rediscover the villages of Castel di Lucio, Motta d'Affermo, and Pettineo."
The work, titled Dynamic Flow, is signed by the renowned Palermo artist Andrea Buglisi, who has been a point of reference in the national street art scene for years. The mural, located on Via Credenza, is striking for its expressive power and meaning, addressing a central theme for community growth: sport as a tool for inclusion.
"Timeless figures, suspended in an eternal gesture, merge into a single dance of strength and harmony. Taut muscles trace trajectories like lines on a map of an imaginary city, symbolizing humanity in motion. Sport becomes a universal language: it unites peoples, races, and cultures, breaking down borders and building bridges between the cities of the world. It is living, pulsating energy that ignites the spirit and celebrates the elegance of the athletic gesture transformed into rhythm, into art. A tribute to the spectacle of sport: timeless, placeless, an emblem of loyalty, sacrifice, and a shared dream. A powerful message to transmit to new generations, so that they may inherit it and continue its journey." -Andrea Buglisi
To celebrate and share the profound meaning of this work with the community, a presentation day has been organized for Saturday, June 29, dedicated to sport and inclusion, with the artist in attendance. A celebration open to everyone, full of events for both children and adults.
The day's program includes:
- Morning
- Art workshop for children, to introduce younger audiences to visual and creative language.
- Exhibition of the canvases from Antonio Presti's Fiumara d'arte, a symbol of dialogue between territories and artistic visions.
- Afternoon
- Sports games for children and a sports circuit for adults, to experience the mural's theme firsthand, through movement and sharing.
- 7:00 PM:
- Official inauguration of the "Dynamic Flow" mural
- Public conference with the artist Andrea Buglisi, to delve deeper into the meaning of the work and the creative process that generated it.
The project actively involved young people, citizens, and students in a participatory process that transformed a wall into a collective symbol. The mural thus becomes not only a work of art but a visual monument to solidarity, diversity, and the power of teamwork.
This initiative is part of a month rich in events in the Nebrodi villages, alongside events like the Pettineo Short Movie Fest, Medievalia in Castel di Lucio, and the Euterpe Fest in Motta d'Affermo. An intense calendar that testifies to the cultural vitality of these territories and the central role of local associations in promoting innovative and inclusive projects.
«We wanted to build something that would last over time – states the Associazione Dialogos – a work that speaks of future and sharing, and that could inspire new generations to believe in the value of sport as a metaphor for life.»
Photo credits: Sara Rizzo
Riccardo Zingone 20/09/2025
Nino Mallaci, the Capramal Project, and his Messina goat salami
The Story of Nino's Goat Salami
To tell the story of the goat salami produced by Antonino Mallaci Bocchio—or Nino, as he's known to everyone—we need to take a big step back and listen to his history, which is rooted in an old family business dedicated to agriculture and animal husbandry.
"I come from a family of farmers and ranchers," Nino says. "I've always been fascinated by this world, which is rich in values and feelings, but also requires huge sacrifices."
As a boy, Nino split his time between school and the family business. After earning his surveyor's diploma, he decided to leave his studies to dedicate himself fully to the work, which at the time was primarily raising cows. "Our grazing lands were located between Mistretta, Cerami, and Agira, which required a lot of organizational and financial energy," he explains. In the late nineties, in his twenties, he and his father decided to build a barn on their land in the Calogno district, in Cerami but adjacent to Mistretta. Since then, all of his work has been focused there.
Like many livestock farms, Nino's also had goats and pigs. "I remember as a child," Nino continues emotionally, "I would often watch the preparation of various cured meats, including goat salami, which was made by mixing goat meat, naturally lean, with the leftover scraps from processing pork. I never forgot those flavors, those smells, and those healthy traditions. For a long time, I set a goal for myself to keep them alive through my business and my retail shop."
La Dispensa del Massaro and a Found Dream
Fast forward to today, Nino opened a store in Santo Stefano di Camastra, where he started La Dispensa del Massaro. The goal was to promote and sell cured meats from the Nebrodi Black Pig, a product of local excellence, along with select beef. However, the thought of the goats continued to "graze" in his mind, along with the project of bringing their related culinary traditions to everyone's tables.
At one point, Nino had the opportunity to buy a number of certified Messina goats, an indigenous breed with roots between the Nebrodi and Peloritani mountains, prized for the quality of its milk and the goodness of its meat.
"With the purchase of this flock," Nino says, "I felt I was close to realizing my dream, but I was also aware that I had to acquire more knowledge to be able to produce a quality cured meat that honored both tradition and modern standards."
He decided to attend a specific course in Alba, Piedmont, an area with a long and established tradition in raising goats and producing cured meats. After various experiments, he succeeded in producing his own goat salami, finding the right balance of compactness, resistance to slicing, preservation, flavor, and aroma.
A Product that is a Synthesis of Tradition and Innovation
Nino's long and complex journey, supported by his family, culminated on September 18th with the official presentation of the Capramal project in Santo Stefano di Camastra. The event was attended by administrators, technicians, friends, and curious onlookers, all drawn by this tasty new product.
The gastronomic experience of tasting the goat salami was enriched by specialties produced by other local businesses: the Spina Santa company from Nicosia, which specializes in producing goat cheese, and the Casaleni company, which has long offered excellent gastronomic products. Thanks to these synergies, it was discovered how the Messina goat salami is particularly enhanced when paired, for example, with sweet provola cheese and fig jam.
A perfect synthesis of the values expressed by the Messina goat salami is captured in the words of Dr. Serena Nigrelli, the agronomist who followed Nino during the bureaucratic process: "Nino's salami is one that should be savored with your eyes closed, because that's how we can grasp unique sensations that take us back in time."
All that's left is to wish Nino and his dream-come-true sincere good luck. The territory needs this energy, vision, and enthusiasm so that our beautiful traditions can transform from memories into concrete realities.
Contact info@halaesanebrodi fro more information.